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Ö Hydration secures $2M to accelerate growth across Canada

Ö Hydration secures $2M to accelerate growth across Canada

by Adeline Huar in Ö Hydration

Ö Hydration is entering a new chapter with its first-ever $2 million financing round. Provided by Farm Credit Canada (FCC), the growth capital will help the Canadian hydration brand accelerate its national expansion and bring its products to more retailers and households across the country.

The investment comes at an important moment for Ö Hydration, but the company’s ambitions go beyond growing its sales. At the heart of the brand is a simple mission: helping people drink more water by making hydration more enjoyable, convenient and easier to maintain as part of everyday life.

Fueling the next stage of national growth

The new financing will give Ö Hydration the opportunity to significantly increase its presence across Canada. A major focus will be expanding national distribution and retail availability, allowing more consumers to discover the brand and its sugar-free, 100% natural hydration products.

Ö Hydration will also increase its investment in brand awareness and consumer acquisition as it works toward its goal of doubling sales over the coming months. The company plans to strengthen its e-commerce business while continuing to invest in new product development and hydration innovations.

Behind the scenes, the financing will also support inventory, operations and infrastructure needed to keep pace with rapid growth. Another important part of the strategy is building a stronger national community around better hydration habits — not simply selling more products, but encouraging a change that can become part of people's everyday routines.

FCC’s financing comes as Ö Hydration continues to build momentum in Canada’s food and beverage sector. Through FCC Capital, the organization provides flexible capital solutions to Canadian agri-food businesses looking to grow and adapt. According to FCC, Ö Hydration reflects the innovation and entrepreneurial spirit found throughout the country’s food and beverage industry.

Making drinking more water easier

For Cassandra Pichette, Founder and CEO of Ö Hydration, the company’s mission is deeply connected to her own experience. Before creating the brand, she says she barely drank water and was heavily dependent on sugar, making hydration feel like something she could never quite manage. Today, drinking two litres of water a day has become a natural part of her routine.

That personal experience continues to shape the direction of Ö Hydration. Rather than treating hydration as another task to add to an already busy day, the brand wants to make drinking water something people actually enjoy. The idea is straightforward: when a healthy habit is convenient and enjoyable, it becomes easier to stick with over time.

This $2 million financing will help bring that philosophy to significantly more Canadians. It will support the next generation of products, a broader retail presence and greater awareness of the Ö Hydration brand, while giving the company the resources needed to continue growing.

For Ö Hydration, this first financing round is only the beginning. More distribution, more awareness, more innovation and ultimately, the opportunity to help more Canadians make better hydration a simple part of every day.

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Ö Hydration joins Dragon’s Den season 21 launch in Toronto

Today, Ö Hydration is heading to the heart of Toronto for a special event celebrating the launch of Season 21 of Dragon’s Den. The Canadian hydration brand will be at the CBC Toronto Atrium alongside its founder, Cassandra Pichette, giving visitors the chance to discover the brand, meet the team and, of course, taste Ö Hydration products. The event takes place today, September 15, from 12 PM to 6 PM, and is free and open to the public. If you’re in Toronto, it’s a great opportunity to stop by, say hello and discover the brand’s approach to making everyday hydration more enjoyable. A day celebrating entrepreneurship For Ö Hydration, being part of this event is a great opportunity to showcase the company’s story and vision in a setting that puts Canadian entrepreneurship front and centre. The Season 21 launch of Dragon’s Den will bring together entrepreneurs, live pitches and a variety of activities for visitors throughout the day. Ö Hydration founder Cassandra Pichette will be there to represent the brand and connect with visitors in person. The event comes at an exciting time for the company, following the recent announcement of its first-ever $2 million financing round to accelerate its growth across Canada. That investment is helping Ö Hydration move into its next phase, with plans to expand its national distribution, strengthen brand awareness, develop new hydration innovations and reach more Canadian households. But behind that growth is a mission that remains simple: helping people drink more water by making hydration more enjoyable, convenient and easier to maintain as a daily habit. Visitors will also have the opportunity to meet Michele Romanow, special guest Dragon, who will be joining the event alongside entrepreneurs and other guests. With live pitches and activities happening throughout the afternoon, there will be plenty to see and discover. Come taste Ö Hydration in Toronto The event is also about getting the products directly into people’s hands and giving them a chance to taste them. Ö Hydration will be offering samples throughout the day, inviting visitors to discover its range and experience the brand for themselves. It’s a natural fit for a company that believes better hydration should feel easy rather than like another task on the to-do list. With its sugar-free, 100% natural hydration products, Ö Hydration is working to make drinking more water something people can genuinely enjoy as part of their everyday routines. The Toronto event is another opportunity to build that connection directly with consumers and continue growing a community around better hydration habits across Canada. So, if you’re in Toronto today, come say hi! The Ö Hydration team will be waiting for you at CBC Toronto Atrium, 205 Wellington St. W, from 12 PM to 6 PM. The event is free and open to the public. Entrepreneurs, live pitches, activities, a special Dragon and a chance to taste Ö Hydration — not a bad way to spend an afternoon in Toronto.

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Ö Hydration launches all 8 flavours in convenient stick packs

Ö Hydration launches all 8 flavours in convenient stick packs

There is something exciting about seeing a product range grow. After initially launching four flavours in stick format, Ö Hydration is taking the next step: all eight flavours are now available as individual stick packs. That means more choice, more variety, and plenty of new ways to make everyday hydration a little more enjoyable. The original stick lineup featured four flavours: Raspberry Watermelon, Lemon Iced Tea, Strawberry Berries, and Orange Grapefruit. Now, four new options join the collection: Cherry, Lemonade, Strawberry Clementine, and Peach Lychee. It is a small change in format, perhaps, but a pretty big one for anyone who likes having options. Eight flavours, one simple goal: making hydration easier The appeal of stick packs goes beyond flavour. Their compact format was designed to fit into real life. At home, at the office, at the gym, in a handbag or backpack, or while travelling, they are easy to bring along and use whenever you have water available. That convenience matters. Most of us do not need another complicated routine to follow. We need habits that fit into the routines we already have. Keeping a few sticks in a desk drawer, packing them before heading out for the day, or having a selection at home makes it easier to add variety to your water whenever you want it. The formulas also reflect an important part of the Ö Hydration approach: natural ingredients, zero sugar, and only 10 calories per serving. Depending on the formula, the range includes products designed around different benefits, including vitamins, antioxidants, electrolytes, and ingredients intended to support moments when extra energy is desired.  And then there is the fun part: choosing a flavour. Maybe Lemon Iced Tea fits the morning routine. Peach Lychee sounds right for an afternoon break. Raspberry Watermelon brings a fruity twist to a busy day, while Cherry, Lemonade, and Strawberry Clementine offer even more variety. With eight options available, hydration does not have to taste the same every day. A complete range for every kind of day Having all eight flavours available also makes it easier to build a hydration routine that changes with you. Instead of reaching for the same flavour every time, you can switch things up depending on your mood, your plans, or simply what sounds good that day. That can be particularly useful for anyone trying to drink more water but finding plain water a little repetitive. A stick pack offers a simple way to add flavour without adding another bulky bottle or complicated preparation to your day. The complete eight-flavour collection is now available through Ö Hydration, making it easier than ever to explore the full range. Explore all 8 Ö Hydration stick pack flavours Ultimately, this launch is about giving people more choice without making hydration more complicated. Four flavours became eight, the stick pack collection is now complete, and there is a good chance your next favorite is somewhere in the mix.

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Ö Hydration launches its new strawberry kiwi canned flavour!

Ö Hydration launches its new strawberry kiwi canned flavour!

Some flavours have a funny way of taking us straight back to another time. Strawberry kiwi is one of them. For Ö Hydration’s founder, it was actually one of her favourite flavours growing up. There was something about that fruity combination that always worked. The downside? Many of the drinks she loved back then were packed with sugar. So why not bring that flavour back, but do it the Ö Hydration way? That is exactly what we did. Ö Hydration is introducing its newest vitamin water flavour: Strawberry Kiwi. Naturally flavoured, sugar-free, and made for everyday hydration, this new can takes a familiar favourite and gives it a fresh start. A nostalgic flavour with a fresh Ö Hydration twist The idea behind Strawberry Kiwi is pretty simple. Keep the fruity combination people already know and love, while leaving out all the unnecessary sugar. Ö Hydration’s new Strawberry Kiwi vitamin water is 100% natural and sugar-free, offering a refreshing option for anyone who wants to make hydration a little more enjoyable throughout the day. And let’s be honest: strawberry and kiwi make a pretty great pair! The strawberry brings a familiar fruity note, while kiwi adds that slightly tangy, refreshing edge. Together, they create a flavour that feels both nostalgic and fresh. That is probably our favourite part of this launch. We are not trying to reinvent the wheel. We are taking a flavour that already has a place in people’s memories and giving it a new life in a simple, sugar-free hydration option. Whether it is sitting on your desk during a busy workday, coming along after a workout, joining you on a summer outing, or simply waiting in the fridge when you want something refreshing, the new can fits easily into everyday routines. And sometimes, that is all it takes to make drinking more water feel less like a chore. The new flavour is already available at Sprint There is no long wait to try it, either. Ö Hydration Strawberry Kiwi is already available at all Dépanneur Sprint locations across Canada. This is another exciting step for the brand, especially since Sprint became the first convenience store network to carry Ö Hydration products. It means consumers can discover the new flavour while grabbing a drink during an everyday stop — no special occasion required. Want to stock up from home? The new 12-can format is also available online through Ö Hydration: Ö Hydration Strawberry Kiwi 12-pack. In many ways, this new flavour captures what Ö Hydration is all about: taking something familiar, making it simpler, and finding a way to make everyday hydration more enjoyable. Strawberry kiwi has been a favourite for years. Now, it is back in a sugar-free, naturally made vitamin water can that is ready to enjoy whenever you need a refreshing drink. So, who’s ready for their first sip?

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