A new season often brings a breath of fresh air. And that’s exactly what’s happening at Ö Hydration right now. The brand, known for its sugar-free vitamin mixes made to flavour water, is launching a completely revamped visual identity. Simpler, bolder, and more aligned with the essence of the product: healthy, colourful hydration that fits easily into everyday life.
This isn’t just about a new label. It’s a thoughtful evolution designed to better connect people with what they drink. At its core, the idea stays the same: helping people drink more water, with pleasure, without sugar or additives.
From old to new: a redesign that speaks for itself
When comparing the old sachets to the new ones, the difference is striking. The previous packaging featured a more minimalistic approach, with abstract graphic elements. The flavour names were visible, but not always easy to identify at first glance.
Now, the update is clear. Each sachet features a large, vivid image of the fruit (or fruits) that represent the flavour—whether it’s cherry, or watermelon and raspberry. The effect is immediate. At a glance, it’s easy to know what you’re about to drink. It feels refreshing, in every sense of the word.
Clearer information, easier access
One of the strengths of the new design is its improved readability. Key information stands out more. The "Sugar-free" label is easy to spot. The instructions (“Mix with water”) are clearly displayed. Even the number of servings (25 per pouch) is highlighted, helping people better understand the product.
The brand name has also been simplified. The word “hydration” is now fully spelled out, with the distinctive “Ö” easy to recognize at first glance. This visual consistency makes it easier to spot the product both in stores and online. It makes the whole experience more fluid and intuitive.
A visual that matches the mission
Behind this visual update is a clear purpose: to better reflect Ö Hydration’s mission. That mission is to help people drink more water, every day, without compromising on taste or health. The new design supports that goal with natural visuals, bold colours, and a tone that inspires trust.
It’s not just about appearance. It’s also a strategic move to speak to a broader audience—people who are curious about improving their hydration, without sugar or artificial colouring. The new packaging makes that promise easier to understand.
A smooth transition
This rebrand doesn’t disrupt the habits of loyal customers. The flavours haven’t changed, and neither has the formula. Fans of the brand will still find their favourites, now in a pouch that looks more vibrant and engaging.
For those discovering Ö Hydration for the first time, the new design sets the tone right away: this is sugar-free, vitamin-infused water made for anyone looking to stay hydrated, without overthinking.