Today, Ö Hydration is heading to the heart of Toronto for a special event celebrating the launch of Season 21 of Dragon’s Den. The Canadian hydration brand will be at the CBC Toronto Atrium alongside its founder, Cassandra Pichette, giving visitors the chance to discover the brand, meet the team and, of course, taste Ö Hydration products.
The event takes place today, September 15, from 12 PM to 6 PM, and is free and open to the public. If you’re in Toronto, it’s a great opportunity to stop by, say hello and discover the brand’s approach to making everyday hydration more enjoyable.
A day celebrating entrepreneurship
For Ö Hydration, being part of this event is a great opportunity to showcase the company’s story and vision in a setting that puts Canadian entrepreneurship front and centre. The Season 21 launch of Dragon’s Den will bring together entrepreneurs, live pitches and a variety of activities for visitors throughout the day.
Ö Hydration founder Cassandra Pichette will be there to represent the brand and connect with visitors in person. The event comes at an exciting time for the company, following the recent announcement of its first-ever $2 million financing round to accelerate its growth across Canada.
That investment is helping Ö Hydration move into its next phase, with plans to expand its national distribution, strengthen brand awareness, develop new hydration innovations and reach more Canadian households. But behind that growth is a mission that remains simple: helping people drink more water by making hydration more enjoyable, convenient and easier to maintain as a daily habit.
Visitors will also have the opportunity to meet Michele Romanow, special guest Dragon, who will be joining the event alongside entrepreneurs and other guests. With live pitches and activities happening throughout the afternoon, there will be plenty to see and discover.
Come taste Ö Hydration in Toronto
The event is also about getting the products directly into people’s hands and giving them a chance to taste them. Ö Hydration will be offering samples throughout the day, inviting visitors to discover its range and experience the brand for themselves.
It’s a natural fit for a company that believes better hydration should feel easy rather than like another task on the to-do list. With its sugar-free, 100% natural hydration products, Ö Hydration is working to make drinking more water something people can genuinely enjoy as part of their everyday routines.
The Toronto event is another opportunity to build that connection directly with consumers and continue growing a community around better hydration habits across Canada.
So, if you’re in Toronto today, come say hi! The Ö Hydration team will be waiting for you at CBC Toronto Atrium, 205 Wellington St. W, from 12 PM to 6 PM. The event is free and open to the public.
Entrepreneurs, live pitches, activities, a special Dragon and a chance to taste Ö Hydration — not a bad way to spend an afternoon in Toronto.